The need for change
In 2017, the trust board considered a change to the logo.
The new design needed to be:
- have the name on one line, and
- use block colours.
Early designs attempted to connect back to the old logo by retaining the colours and heart shape. Other design elements were also considered, such as Aotearoa-New Zealand, connection to NZSHS logo, and communication with the PASHANZ network.
It was decided to super-stylise the heart shape and to try different colour variations:
New logo meaning
The blue-colour logo was finally chosen as it best represented our aspirations to increase the visibility and presence of PASHANZ in the sector. The bi-colour represents our objectives:
- the Professional Development Day (PD Day)
- Information Sharing, and
The new logo and website were launched in February 2018.